Shelia has an incredible talent for making hats with a difference. The love and care she puts into them is amazing, so I wanted to create something that reflected that spirit. Working with Peter Evers, we created a stunning set of photographs that became part of her brand and was applied to her website, literature and press features.
Patrick Oman is quite a legend in the moving and logistics industry, so when he approached me to look at his new consultancy offering, I was delighted to get involved. The project included a new brand, stationery and a series of photographs including one of his favourite Landrovers. The key focus was to produce material that was reflective of his character in a confident, yet friendly manner.
Finn & Elder approached me to create a new name and brand for an exclusive range of outdoor furniture inspired by the coast. From name generation to brand creation, I assured that all touch-points from cushion labels and swing-tags to the emotive launch video shot on Curracloe beach and social media posts, were in the spirit of the offering.
Before Monart was fully completed, I was handed the challenge of promoting the brand and capturing the forthcoming and important Christmas voucher market. Two ads for the Irish Times were subsquently produced, one showing a nude in a ‘closed’ pose in a winter forest and the other, ‘open’ and relaxed when nutured in spring, of which Monart represented.
Biddy Gonzales is an exciting range of Mex Tex food created by two Irish sisters who took inspiration from their Mexican travels. I worked with them from the outset, creating the brand, packaging, and photographic library (based on a Thelma & Louise concept) for all their collateral. A sense of fun and bold ethnic colours were applied for clear brand recognition.
Together with copywriter colleague Siobhan Burke, we produce a range of content-rich material for the Dublin office of Odgers Berndtson, an international executive search firm. One of the more light-hearted online promotions was a Christmas campaign posted on LinkedIn. The concept showed past ‘sought-after toys’ and matched relevant headlines to Odger’s recruitment ‘speak’.
Times change, so when Caragh Nurseries wanted a new brand that reflected
their business offering, I got the call! An elaborate C motif was created to run through all their marketing collateral, from signage, livery, literature, videos and photography. They now enjoy increased brand recognition, helped hugely by their distinctive delivery and landscaping vans.
When asked how a range of honey could be introduced into the UK market, an exploratory brand workshop was hosted and ‘Sarah’s Honey’ was born. We also created a ‘her world’ story, that really appealled to the target consumer through tactile packaging, photography and a emotive video, resulting in new international markets for the client.
TaskLED offer the most innovative and progressive ideas in modern, task-focused lighting, so the new brand had to mirror the company values. Once designed, I then worked with a photographer and copywriter to create a range of original content, ensuring the website was set to the highest standards. Additional material included sales material and on-brand LinkedIn posts.
Designing Harry’s retrospective book was a real labour of love and a challenge too, ensuring his legacy as one of Ireland’s most inventive photographers was honoured. Reflecting his passion for exacting standards, great attention to detail was applied not only to each page design, but also in the beautiful printing and book binding processes.