From international organisations to personal brands, every project
is unique. Some start from the ground up, others simply need a
fresh direction.
Bonner of Ireland
Repositioning a heritage manufacturer
Bonner of Ireland is entering a new chapter, shifting from consumer knitwear to becoming a manufacturing partner for designers and fashion brands. A new fashion shoot, across the Donegal landscape and factory, provided the key content for a redesigned website, literature and exhibition stand.
Earlswood Garden Centre
Reimagining the garden shed
Rather than simply promoting garden buildings, the challenge was to create a more aspirational story around outdoor living. A striking image of a garden shed in the landscape helped transform a practical product into a
space for relaxing, entertaining, working – or simply escaping.
Earlswood Garden Centre
Reimagining the garden shed
Rather than simply promoting garden buildings, the challenge was to create a more aspirational story around outdoor living. A striking image of a garden shed in the landscape helped transform a practical product into space for relaxing, entertaining, working – or simply escaping.
National Gallery of Ireland
Turner: The Sun is God exhibition
Working closely with Open Design, I helped shape the creative direction for ’Turner: The Sun is God’ at the National Gallery of Ireland. The resulting identity was applied across the exhibition, from information graphics and way finding to digital and promotional material.
St Vincent de Paul
Connecting with potential volunteers
’In Good Company’ encouraged people to consider volunteering by letting existing volunteers tell their own stories. Relaxed, honest conversations became a simple but powerful invitation to explore the possibilities, with
video at the heart of the campaign.
St Vincent de Paul
Connecting with potential volunteers
’In Good Company’ encouraged people to consider volunteering by letting existing volunteers tell their own stories. Relaxed, honest conversations became a simple but powerful invitation to explore the possibilities, with video at the heart of the campaign.
LAFFAN & LAFFAN
Creating a distinctive consultancy
When a brother and sister partnership approached me with an idea for an interior sourcing consultancy, we started with exploratory workshops. From there came the name, identity, photography and website – creating a distinctive business that reflected both their expertise and personalities.
CARAGH NURSERIES
Growing a destination business
As Caragh expanded beyond a traditional nursery, the challenge was to make sure its communication evolved with it. A distinctive identity, supported by photography, video and digital content, helped position the business as a destination for gardens, landscaping and outdoor living.
FINN & ELDER
Creating a lifestyle brand
Finn & Elder began with an idea for an exclusive range of outdoor furniture inspired by the coast. From naming and identity to photography, packaging and promotion, we created a distinctive lifestyle brand built around quality,
craftsmanship and relaxed outdoor living.
FINN & ELDER
Creating a lifestyle brand
Finn & Elder began with an idea for an exclusive range of outdoor furniture inspired by the coast. From naming and identity to photography, packaging and promotion, we created a distinctive lifestyle brand built around quality, craftsmanship and relaxed outdoor living.
MONART
Launching a destination spa
Before Monart had even welcomed its first guests, the challenge was to create awareness and capture the important Christmas voucher market. A distinctive advertising campaign created intrigue around the forthcoming
experience and helped introduce what became one of Ireland’s leading destination spas.
MONART
Launching a destination spa
Before Monart had even welcomed its first guests, the challenge was to create awareness and capture the important Christmas voucher market. A distinctive advertising campaign created intrigue around the forthcoming experience and helped introduce what became one of Ireland’s leading destination spas.
PATRICK OMAN
Celebrating a personal brand
Patrick Oman is quite a legend in the moving and logistics industry, so his new consultancy needed to reflect the man behind it. A new identity, website and photography – including one of his favourite Land Rovers – brought experience and personality together.
Sheila Morley
Celebrating craftsmanship
Sheila has an incredible talent for making hats with a difference, so I wanted to create something that reflected that spirit. Working with photographer Peter Evers, we created a striking set of images that became central to her brand, website, literature and press features.
STEPHEN O’REILLY
Reflecting the individual
Stephen and I worked closely together to create an identity that reflected both his personality and approach to therapy. A clean, contemporary website and a library of beautiful photography helped communicate the welcoming environment of his practice and the way he works.
ODGERS BERNDTSON
Engaging through content
Working with copywriter Siobhan Burke, the challenge was to keep an international executive search firm engaging and relevant across its communications. Thoughtful content, photography, podcasts and occasional light-hearted campaigns helped bring some personality to a very professional business.
SARAH’S HONEY
Helping a local producer stand out
The challenge was how to introduce an Irish honey producer to the UK market. Beginning with a brand workshop, Sarah’s Honey grew into a distinctive consumer brand through tactile packaging, photography, video and storytelling, helping open the door to new international markets.
TASKLED
Making innovation accessible
TaskLED offers innovative ideas in modern, task-focused lighting, so the challenge was to communicate complex products clearly without losing their technical credibility. A new identity, photography, original content and
website helped present the business with greater confidence and clarity.
TASKLED
Making innovation accessible
TaskLED offers innovative ideas in modern, task-focused lighting, so the challenge was to communicate complex products clearly without losing their technical credibility. A new identity, photography, original content and website helped present the business with greater confidence and clarity.