There is a lot of ‘noise’ out there in the media with everyone trying to get noticed. Historically it was all about the offering and the ‘big sell’, now it’s about the user experience and most importantly relationship to brand. Finding the essence of each company’s message and indeed story, helps the audience identify deeper, whether it’s a product or service. The challenge is that trends change and audiences aren’t always loyal. This is where I come in, I really identify the ‘treasure’ within each organisation, develop and create the path or new campaign, to make it relevant again.
Each brand has something unique to communicate and it’s from this premise, I start the exploratory process. Often I’ll use an innovative workshop with colleagues, to really explore what makes a difference from the competitors and most importantly, what will drive the audience to the brand. Good movies are made by teams of professionals that come together to make exceptional work and with an extensive network of trusted people and it’s a principle I strongly subscribe to. Working with marketers, videographers, social media experts and copywriters, we make good work, so much better!
A selection of clients I’ve developed brands for
and some kind words too.
Cian Mac Eochaidh – TRIBECA PUBLIC RELATIONS
Naoimh Murphy – PURCELL MATERSON