A SELECTION OF CLIENT PROJECTS THAT EMBRACED A POINT OF DIFFERENCE AND WAS REFLECTIVE OF THEIR OFFERING
A SELECTION OF CIENT PROJECTS THAT EMBRACED A POINT OF DIFFERENCE AND WAS REFLECTIVE OF THEIR OFFERING
SHELIA MORLEY MILLINERY
Shelia has an incredible talent for making hats with a difference. The love and care she puts into them is amazing, so I wanted to create something that reflected that spirit. Working with Peter Evers, we created a stunning set of photographs that became part of her brand and was applied to her website, literature and press features.
MONART DESTINATION SPA
Before Monart was fully completed, I was handled the challenge of promoting the brand and capturing the forthcoming and important Christmas voucher market. Two ads for the Irish Times were subsquently produced, one showing a nude in a ‘closed’ pose in a winter forest and the other, ‘open’ and relaxed when nutured in spring, of which Monart represented.
PATRICK OMAN & ASSOCIATES
Patrick Oman is quite a legend in the moving and logistics industry and so when he approached me to look at his new consultancy offering, I was delighted to get involved. The project included a new brand, stationery and a series of photographs including one of his favourite Landrovers. The key focus was to produce material that was reflective of his character in a confident yet friendly manner.
GEAROID HARDY & ASSOCIATES
Gearoid’s most important asset is his reputation and so I worked on changing the original company identity to that of just his name and trusted associates. Honest and direct, his new identity positioned his expertise and offering to just the right level. To support the brand, a website, stationery and video with several key testimonials, were produced.
When asked how a range of honey could be introduced into the UK market an exploratory brand workshop was hosted and ‘Sarah’s Honey’ was born. It then needed support material to visualise the brand, so emotive packaging , photography and a video were produced, resulting in new international markets for the client.
Biddy Gonzales is an exciting range of Mex Tex food created by two Irish sisters who took inspiration from their Mexican travels. I worked with them from the outset, creating the brand, packaging, and photographic library (based on a Thelma & Louise concept) for all their collateral. A sense of fun and bold ethnic colours were applied for clear brand recognition.
RDS MEMBERS’ CLUB
Video was the concept used to bring Dublin’s best kept secret to life for the Royal Dublin Society’s membership drive. Produced primarily for promotion on social media, each scene was carefully planned and crafted to tell the story in a consise and engaging manner. The brief was to showcase the facilities and heritage, whilst showing the vibrancy of what was on offer.