“Victory for the Maison Christian Louboutin.” was the response from the renowned French designer when he won a lengthy legal case over trademarking his signature red-soled shoes.
Often battling with many houses and producers that copied his trademark look, he can now (hopefully) relax after the European Court of Justice confirmed that the legal regime governing shape trademarks does not apply to Christian Louboutin’s ‘red sole’ mark.
The whole concept of red-soles happened by accident when the designer saw an assistant varnishing her nails. In an inspired moment, he took the bottle and painted the underside of a prototype shoe he was working on at the time and the rest, as they say, is history!
That was 26 years ago and the red (to be specific Pantone-18 Chinese Red) has become synonymous with the brand, its exciting product range, and its creator.
Whilst nobody wants or should be able to monopolise a certain colour, it does send a strong message out that distinctive creative intellectual property should be protected, although complete uniqueness, is a very rare thing indeed.
If one of his trademark shoes takes your fancy and you’re some change to spare, his site can be reached here: http://eu.christianlouboutin.com/uk_en/